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Food Commission Statistics
Food Commission
The following article is intended to offer some comparison with well known brands of juices and the actual content’s. Also shows for example, Merlin Natural Health pure concentrated pomegranate juice is excellent value for money together with all the additional health benefits. Using a dilution rate of 4:1 the pomegranate concentrate will produce 2.5 litres of natural strength pomegranate calculated at the lowest price of £10.94 per bottle is equal to £4.38 per litre. Or €16, 59 per bottle is equal to €6, 63 per litre.
A 2004 study conducted by the UK Food Commission on Fruit Juices available came to the following conclusions:
Children's juice drinks were the most expensive of all the juices that the UK Food Commission purchased.
The UK Food Commission calculated that Ribena costs the equivalent of £34.67 per litre of fruit juice, and Robinson's Fruit Shoot wasn't far behind at £20.60 per litre.
Both of these products used added vitamins to encourage Mums to consider them healthy, and both relied on enormous advertising budgets to increase demand.
| Product Name | % Juice | Equivalent price of Juice per litre |
|---|---|---|
| Ribena Blackcurrant Juice Drink | 6% | £34.67 |
| Twist 'n' Squeeze Juice Drink Orange with Sugar and Sweetener |
5% | £25.00 |
| Robinsons Fruit Shoot Apple No Added Sugar |
11% | £20.60 |
| Calypso Organic Forest Fruits Flavour Juice Drink | 10% | £13.20 |
| Tom & Jerry Apple & Blackcurrant Juice drink | 8% | £12.50 |
| Tesco Kids 'It's very refreshing!' Orange & Peach Juice Drink | 20.5% | £9.56 |
| ASDA More for Kids No Added Sugar Apple & Pear Juice Drink |
10% | £9.20 |
| Florida Style Sunny D Original | 15% | £8.67 |
| Thomas & Friends Juice Drink Apple and Blackcurrant No Added Sugar Enriched with Vitamin C |
15% | £6.60 |
| Disney Winnie the Pooh Roo Juice Winterberry | 55% | £3.53 |
